The Most Stylish Wine On The Block

When my girl friends came for my graduation party over the summer, I was ecstatic at what they brought me.  Boxed wine… wait for it… shaped like a PURSE. What more could a fashionista possibly need? Okay, okay I sound like an alcoholic, but I loved that purse... or wine... or combination of both.  Who knew making a regular shaped box a bit more trapezoidal could create so much COMEAUTION and style... 

See for yourself

Now doesn’t that make you want one??

I brought that purse with me to Umass Amherst to show it off to my other friends who had not seen such a thing. I slung it over my shoulder like a regular handbag; walking into the party I felt like the coolest gal in the room. Nobody else was going to have wine that reflected so much style.

After finishing the wine, I realized how marketable this new packaging really was. I’m young, and just graduated college, so I am not as negative about boxed wine as most adults are these days. Boxed wine has a reputation for being cheap and distasteful. However, the new fashion-forward box has made it much more chic. With wine such as Vernissage’s “bag-in-a-bag” as well as Volere’s wine purse, women will not feel as uneasy about bringing a box of wine to someone’s house! This new design will hopefully allow companies to bring a sense of classiness to boxed wine.  

So far, the handbag wine comes in Pinot Grigio, Merlot, and Rose. The different flavors have different color packaging--as seen below.

What are your thoughts on the new marketing strategy?? Do you think the new wine handbag is here to stay??